Sunday, April 11, 2010


Harmful to Your Design Health


Dependance on resources such as freebies and tutorials is turning our design industry into an assembly line that churns out the same exact piece, with perhaps slight variation. Design is not a commodity, but the more that designers use freebies and the like, the more it will become one. The Web is just a large copy machine, as Kevin Kelley puts it. Design seems to be going down this road, too. Even our information resources—the design blogs themselves—are clones of each other.



No wonder many clients see the designer’s role as being to create eye candy or a beautiful “skin.” With this view prevalent, designers will never be considered people who can solve problems for businesses and their customers and who can effectively communicate ideas. We will simply be a mindless pair of hands that knows how to apply some trendy colors and glossy effects to make things look nice. A technique with no purpose makes a design irrelevant. If design becomes irrelevant, then at some point we may be, too.

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